Media, Creativity and Sustainable Economic Development: Public Experience
Keywords:
Media, Creativity, Sustainable, Economic, DevelopmentAbstract
Sustainable economic development is an essential foundation for any society. To establish and maintain economic growth, it is crucial that various stakeholders across society can clearly define and comprehend the concept of economic development. They should also understand how to leverage technical, entrepreneurial, and vocational education to foster sustainable economic progress. Recognizing the significant role of the media is equally important, as it contributes significantly to the advancement of economic and development goals, whether at the local, national, or global levels. However, the media's effectiveness in fulfilling this crucial role depends on acknowledging and respecting its position as the fourth estate of the realm. Addressing challenges such as corruption, inadequate communication channels, and insufficient grassroots media training in tertiary institutions, political instability, and ethnic conflicts is imperative to unlock the full potential of the media in promoting economic development. This paper explores the various roles the media plays in society's development and underscores how a culture of creativity can facilitate sustainable economic development across all levels.
References
Fischer, M., Foord, D., Frecè, J., Hillebrand, K., Kissling-Näf, I., Meili, R., Peskova, M., Risi, D., Schmidpeter, R., & Stucki, T. (2023). The Concept of Sustainable Development. In: Sustainable Business. Springer Briefs in Business. Springer, Cham.
F.S. Siebert, T.B. Peterson, & Wilbur Schramm (1963). Four Theories of the Press. Urbana, University of Illinois Press. Chapter 3.
Gustafsson, C., & Lazzaro, E. (2021). The Innovative Response of Cultural and Creative Industries to Major European Societal Challenges: Toward a Knowledge and Competence Base. Sustainability, 13, 13267.
Hofstede, G. (1980). Culture's Consequences: International Differences in Work-Related Values. Sage Publications.
Jaskyte, K., & Dressler, W.W. (2004). Studying culture as an integral aggregate variable: Organizational culture and innovation in a group of nonprofit organizations. Field Methods, 16(3), 265–284.
Kafka, K.I. (2020). Economic theory and economic reality: A continuously dialectic relationship. In P. C. Kostis (Ed.), Bridging Microeconomics and Macroeconomics and the Effects on Economic Development and Growth. IGI Global.
Muzaka, V. (2019). India and Brazil in pursuit of the competitive knowledge economy. Review of International Studies, 45(2), 345-364.
Ochonogor, C.F., & Iheoma, E.T. (2021). Agenda-Setting, understandability and participation of Benue Residents for the attainment of the Sustainable Development Goals. International Journal of Management Studies and Social Science Research, 1, 1-12.
Oyebamiji, M.A. (2012). The Role of Mass Media in The Delivery of Adult Education For National Development. Global Journal of Educational Research, 11(1), 57-63.
Petrakis, P.E. (2014). Culture, growth, and economic policy. (p.250). Springer.
Petrakis, P.E., & Kostis, P.C. (2013). Economic growth and cultural change. Journal of Socio-Economics, 47(C), 147–157.
Purvis, B., Mao, Y., & Robinson, D. (2019). Three pillars of sustainability: In search of conceptual origins. Sustainability Science, 14, 681–695.
Rasool, H., Maqbool, S., & Tarique, M. (2021). The relationship between tourism and economic growth among BRICS countries: A panel cointegration analysis. Future Business Journal, 7, 1.
Rothwell, R., & Wissema, H. (1986). Technology, culture, and public policy. Technovation, 4(2), 91–115.
Shane, S. (1993). Cultural influences on national rates of innovation. Journal of Business Venturing, 8(1), 59–73.
Shane, S. (1995). Uncertainty avoidance and the preference for innovation championing role. Journal of International Business Studies, 26(1), 47–68.
Sheik, A., van Rooyen, D., & Mazzei, M. (2023). Social innovation in South Africa: building inclusive economies? Social Enterprise Journal, 19(1), pp. 1-22.
Smith, J., et al. (2021). Media Infrastructure and Economic Development: A Comparative Analysis. Journal of Economic Growth, 26(3), 275-302.
Wilbur Schramm (1963). Communication Development and the Development Process. Communications and Political Development. pp. 38-42.
World Bank (2022). Media Freedom, Access to Information, and Economic Development.
Ye, J., & Kamruzzaman, M.M. (2022). Impact of Social Media on Geopolitics and Economic Growth: Mitigating the Risks by Developing Artificial Intelligence and Cognitive Computing Tools. Computational Intelligence and Neuroscience. 1687-5265
